What can I do with a degree in Marketing?

Question: What do Kevin Costner, Aziz Ansari, Laz Alonso, and Wanda Sykes all have in common besides careers in entertainment?

Give up?

Answer: Before making it big, they all earned degrees in marketing.

Marketing careers span the economy, with specializations ranging from fashion to food to pharmaceuticals to sports. Marketers may focus on topics like brand management, product development, social media, technology or global markets. Marketing campaigns typically depend on product, price, place and promotion; similarly, marketing careers and opportunities can vary by industry and location.

Many students are exploring the different paths available in marketing. The National Center for Education Statistics notes that in 2009-2010, U.S. students earned 36,095 degrees in marketing, marketing management, marketing research and international marketing. The job outlook in marketing is also strong, according to the Bureau of Labor Statistics: for example, market research analysts and marketing specialists are number 17 on the list of occupations with the highest projected growth from 2010 to 2020.

If you’re active in social media, you can keep your finger to the pulse of these developments by following knowledgeable marketing professors on Twitter. Learn more about the field of marketing, as well as related career paths, in our infographic below. We examine popular careers and major employers as well as some thriving industries and hot locations for marketing pursuits.


"Bachelor's, Master's, and Doctor's Degrees Conferred by Degree-granting institutions, by Sex of Student and Discipline Division: 2009-10," National Center for Education Statistics, August 2011, http://www.bls.gov/ooh/About/Projections-Overview.htm
Marketing Managers, Occupational Employment Statistics, Bureau of Labor Statistics, March 29, 2013, http://www.bls.gov/oes/current/oes112021.htm
Projections Overview, Bureau of Labor Statistics, March 29, 2012, http://www.bls.gov/ooh/About/Projections-Overview.htm

For a complete list of sources, please view the infographic.

What Can I Do With a Degree in Marketing?
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