Graphic designers communicate with us through an array of media, including comics, candy wrappers, ads on city buses, online videos, TV commercials, billboards, posters and company logos. Their designs contain carefully tailored messages using images, color, shape, typeface, size and other elements designed to elicit a particular response in viewers. Designers use their full arsenal of artistic tricks and technical tools to create visual effects for a wide range of industries, organizations and clients.
The many options for learning about graphic design include associate, bachelor's and master's degree programs in graphic design. Some PhD programs exist, although they are less common. Related majors include digital arts, commercial design and advertising art. Studies could include web design, photography, typography, illustration or studio art. Design professionals rely on computer software applications, so training typically blends art and technology.
Graphic design impacts many aspects of our visual world from print publications to websites to signage—and career opportunities can be equally diverse. With the right skills, graphic design majors can seek career opportunities in web publishing, marketing and promotions, corporate communications and other specializations. Are you creative and tech-savvy? Do you like collaborating with teams? If so, you may want to explore the field of graphic design.
“How do design programs differ?” American Institute of Graphics Arts (AIGA), 2013, http://www.aiga.org/guide-designprogramsdiffer/
Graphic Designers, Occupational Employment and Wages, Bureau of Labor Statistics, March 29, 2013, http://www.bls.gov/oes/current/oes271024.htm
Graphic Designers, Occupational Outlook Handbook, Bureau of Labor Statistics, March 29, 2012, http://www.bls.gov/ooh/Arts-and-Design/Graphic-designers.htm
For a complete list of sources, please view the infographic.