A bachelor's degree in advertising can help you launch a career as an advertising account executive or manager. Advertising degree programs offer career training in the visual and creative decisions involved in selling a product. In addition to design principles, advertising students learn business fundamentals and technical design applications. A bachelor's degree program in advertising also covers marketing, consumer behavior, market research, sales, multimedia communications, and graphic design.
Advertising Career & Salary Outlook
Online degrees in advertising can lead to a range of careers. Account executives, for example, manage advertising projects for specific client accounts. Creative directors recommend artistic strategies and oversee the generation of content for an advertisement or a campaign. The job outlook is strong for advertising careers, with 18-26% growth projected through 2014. Advertising account executive salaries averaged $51,000 in 2005. Creative directors earned significantly more, with a median salary of $143,000.
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