Online Bachelor Of Business Marketing
An online bachelor's degree in business marketing prepares graduates for a creative and lucrative career in marketing. The marketing degree program begins with the same general education and business courses as other undergraduate business majors. But a business marketing curriculum focuses on the communication and critical thinking skills involved in promoting products and services to consumers. Marketing courses include advertising, market research, brand and product management, consumer behavior, sales, communication methods, and visual arts.
Making It in Marketing
A bachelor's degree in marketing generally qualifies graduates for entry-level positions as market research analysts, brand or sales managers, and marketing managers. The undergraduate degree also serves as a prerequisite for MBA degree programs. An MBA is often required for advancement into executive management careers. Marketing professionals are experiencing increasing demand, with approximately 20% job growth predicted through 2014. The median salary for marketing managers was $87,640 in 2004.
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