Facebook allows us to obsess over the mundane details of our friends’ lives, and Google+ has made hanging out a legitimate activity even for people over the age of 17. So all the Web needed to finally become high school all over again was a way to tell who the popular kids were. Now it’s here in the form of Klout, a company that assigns a numerical value to how influential you are online.
Some critics have bashed Klout for a shaky score methodology, and The New Yorker called its social ranking premise downright evil. But the fact remains that if someone’s claiming to measure your popularity, you’re going to want to check it out – and try to increase it. Learn more about the krazy world of online Klout in the infographic below.
"Klout is evil, but it can be saved," The New Yorker, Nicholas Thompson, April 27, 2012, http://www.newyorker.com/online/blogs/comment/2012/04/klout-is-evil-but-it-can-be-saved.html