Marketing Jobs are Growing, Says Bureau of Labor Statistics
Marketing and advertising management jobs are expected to "increase much faster than the average for all occupations through 2014," reports the Bureau of Labor Statistics (BLS).
That means job growth could reach as much as 26 percent, or the creation of about 160,000 new jobs. These figures include jobs in public relations, sales, and promotions management.
But, the question on everyone's mind is this: how much do marketing and advertising jobs pay? Not too shabbily, according to BLS figures. In 2004, median annual earnings for marketing managers were $87,640. Sales managers earned $84,220 the same year while public relations managers earned $70,000. Advertising and promotions managers had the lowest median salaries, but nothing to sniff at--they took in $63,610 in annual earnings.
Finding Marketing and Advertising Jobs
Where will you be able to find these new marketing and advertising jobs? The BLS says that the majority of them will be offered by scientific firms, such as computer systems companies, and professional firms, like advertising and marketing agencies. The reason for growth in the latter area, reports the BLS, is increased outsourcing by companies for professional services.
Your Marketing and Advertising Education
While the BLS acknowledges that there will be strong job growth in marketing and advertising in the years ahead, it also reports that these jobs could be tough to land. Marketing attracts a lot of talented people, making education and training an important part of your job preparedness.
To compete for a marketing job, the BLS reports that many employers prefer a bachelor's or master's degree in business with a focus on advertising or marketing. For positions in advertising or public relations, some employers may prefer a degree in journalism. The BLS emphasizes that there isn't just one route to a career in marketing or advertising. Some who enter advertising have a strong liberal arts background and strong writing skills. Others might have an education in filmmaking.
What's important is that you have some kind of training or experience that distinguishes you, or simply demonstrates that you have relevant skills. To learn more about career paths in advertising and marketing, visit the BLS' website, or call an industry organization, such as the American Association of Advertising Agencies.
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