What Can You Do with a Marketing Degree?

by Joe Cooper
Online Degrees Columnist

Considering an online degree program in marketing? Here are a few reasons why an online degree in marketing could be just the beginning of a long and successful career, complete with the potential for career advancement and high earnings that will reward you for your hard work.

What is a Career in Marketing About?
Let's look at the facts. The U.S. Bureau of Labor Statistics calls the competition for marketing jobs "keen." It also states that "college graduates with related experience, a high level of creativity, strong communication skills, and computer skills" will have the best job opportunities in the future.

But that's not all--"high earnings" is another phrase the government uses in relation to a career in marketing. Once you earn your online degree and gain some experience in the workforce, you will have the potential to earn more than in other professions. The average annual salary for marketing managers was $87,640 in 2004. Not bad for a managing position. And what about others?

Examples of Careers After Marketing Degree Programs
The following are a few examples of titles that made headlines recently, all held by people who hold a bachelor's degree in marketing:

Solutions and Products Director for the Asia Pacific region of Hitachi
Vice President and Retirement Plan Sales Manager for NBT Bank
National Director of Business Development for Fathom Online

By earning a marketing degree through an online degree program, you could be headed for the same future. Balancing a job while you earn a degree prepares you for the challenging hours and rigorous schedules a marketing manager has to keep. Online study can be great preparation for an Internet-based and independent career in marketing. Gain the right skills the right way through an online degree program.

Sources
Computer World, "Hitachi Data Systems Appoints Solutions Director for APAC"
Utica OD, "On the Move"
PR Newswire, "Fathom Online Strengthens Business Development and Client Services Teams"
US Bureau of Labor Statistics, "Advertising, Marketing, Promotions, Public Relations, and Sales Managers"

About the Author
Joe Cooper is a freelance education and technology writer and edits medical literature. He holds a bachelor's in American Literature from UCLA.

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