Off to Market: Online Degrees in Sales & Marketing

by Joe Cooper
Online Degrees Columnist

For flexibility both during and after a degree program, online education offers you the potential to qualify for more jobs and earn higher salaries than the uneducated competition.

As a Boston business writer wrote for an employment publication in December 2006, in order for candidates to be considered for jobs, and employees for promotions, "You may need to enroll for schooling on your own. Bolster[ing] your qualifications" is one of the best way to earn a job or a promotion. Online education is a convenient, affordable way to gain this competitive edge while still working a part- or full-time job.

Online degree programs are designed to adapt to your schedule. Working moms earn online degrees. Older students with little or no college education earn online degrees. Online education is flexible, which is part of why it has become so popular.

Work Where You Want
An online degree in marketing has particularly broad appeal in the marketplace. Consider the different industries you could work in with an online marketing degree:

Advertising
Journalism
Television and Radio
Big Business
Technology
Healthcare

And these just scrape the surface. An online degree in marketing builds students' skills in business, economics, teamwork, and developing lasting relationships between organizations and customers.

Growth Potential After an online degree program and some work experience in marketing, you have the potential to earn a salary well above the national average. According to the U.S. Bureau of Labor Statistics, the average annual income for marketing managers was $87,640 in 2004.

Education has been shown to be the best way to start or grow a career. These higher salaries could start with an online degree program.

About the Author
Joe Cooper is a freelance education and technology writer and edits medical literature. He holds a bachelor's in American Literature from UCLA.

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