Learn What's Cool at Online Marketing School
Email this articleYou have a cool product. It seems like the wave of the future. So why aren't the cool kids buying it? Marketing can make or break even the best innovations. In today's image-conscious marketplace, personal technology isn't just handy - it expresses an attitude and a lifestyle. Here's where your creativity - and a marketing degree from an online school - come in.
Techie Nation
Tech companies rely on the avatars of style to capture the public's imagination and make their gadgets trendy among a mainstream audience - otherwise, even the coolest technology flops. A case in point: Motorola's Bluetooth-enabled, wireless headsets have bypassed the youth market altogether, capturing instead an older male crowd known as the "middle-manager" or "Golf Course Guy" market. Not cool.Why? Left to its own devices, the Bluetooth-enabled headset sold only among those who appreciated its hands-free utility. As a result, the headset emerged as a 9-to-5 business accessory - totally alienating the image-conscious youth with its "business world alpha-chatter."
The Quest for Cool
In an effort to win back the coveted 18-29, trendsetter market, Motorola's marketing team launched a campaign to change the headset's dorky image. The new Bluetooth headset doesn't say 'corporate America,' but 'active lifestyle.' That means cool colors (magenta) and cool brands (Burton). And sportswear/Bluetooth hybrids: Oakley Bluetooth-enabled sunglasses, for example.Your Fashion Sense + an Online Business School Degree
In this style-conscious market, it's no wonder the marketing field is expected to grow 18 to 26 percent through 2014. Give yourself a head start with a marketing degree from an online business school. You'll learn how to develop customer audiences with classes such as:- Buyer Behavior and Dynamics
- Principles of Marketing Research
- Demand Analysis
- Marketing Campaign and Strategic Planning
About the Author
Sonja Albrecht works as a writer and editor for an online media company. She has also taught college writing and completed a Ph.D. in English.
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