Learn What's Cool at Online Marketing School

by Sonja Albrecht
Online Degrees Columnist

You have a cool product. It seems like the wave of the future. So why aren't the cool kids buying it? Marketing can make or break even the best innovations. In today's image-conscious marketplace, personal technology isn't just handy - it expresses an attitude and a lifestyle. Here's where your creativity - and a marketing degree from an online school - come in.

Techie Nation

Tech companies rely on the avatars of style to capture the public's imagination and make their gadgets trendy among a mainstream audience - otherwise, even the coolest technology flops. A case in point: Motorola's Bluetooth-enabled, wireless headsets have bypassed the youth market altogether, capturing instead an older male crowd known as the "middle-manager" or "Golf Course Guy" market. Not cool.

Why? Left to its own devices, the Bluetooth-enabled headset sold only among those who appreciated its hands-free utility. As a result, the headset emerged as a 9-to-5 business accessory - totally alienating the image-conscious youth with its "business world alpha-chatter."

The Quest for Cool

In an effort to win back the coveted 18-29, trendsetter market, Motorola's marketing team launched a campaign to change the headset's dorky image. The new Bluetooth headset doesn't say 'corporate America,' but 'active lifestyle.' That means cool colors (magenta) and cool brands (Burton). And sportswear/Bluetooth hybrids: Oakley Bluetooth-enabled sunglasses, for example.

Your Fashion Sense + an Online Business School Degree

In this style-conscious market, it's no wonder the marketing field is expected to grow 18 to 26 percent through 2014. Give yourself a head start with a marketing degree from an online business school. You'll learn how to develop customer audiences with classes such as:

Buyer Behavior and Dynamics
Principles of Marketing Research
Demand Analysis
Marketing Campaign and Strategic Planning

Technology doesn't sell itself. Companies rely on the creativity and marketing savvy of people like you to make the most of their innovations. With a marketing degree from an online school, you can make sure the techie gizmos get the mainstream recognition they deserve.

About the Author
Sonja Albrecht works as a writer and editor for an online media company. She has also taught college writing and completed a Ph.D. in English.

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