Egg-vertising, and Other Lessons of an Advertising Online Degree

by Sonja Albrecht
Online Degrees Columnist

Look around and you'll start to notice subtle marketing campaigns everywhere. Advertising has become part of the landscape. Now, one advertising company has hit upon a new frontier in advertising spots: the egg.

Egg-vertising

It all started with Bradley Parker, who invented a sophisticated egg-etching laser. He marketed the invention to egg producers, as a means of marking each egg with a 'sell by' date. But it soon became clear that the real opportunity lay in advertising. Before long, Parker was imprinting catchy egg-themed advertising copy on the smooth white canvas of his eggs.

As a result, many American consumers will learn about CBS' fall lineup when they open the refrigerator. CBS' advertising team has employed almost every pun imaginable to get the word out: for CSI, "Crack the Case;" The Amazing Race, "Scramble to Win;" and Shark, "Hard-Boiled Drama."

New Insights in Advertising with an Online Degree Program

Today's consumer has seen it all before--blimps, logos stenciled on the beach, ballpoint pens. Ingenuity in advertising is more important than ever. An online degree program in Advertising will train you in the art of catching the consumer's eye. Most online degree programs include coursework in both business and design, such as:

Sales and Marketing
Consumer Behavior
Market Research
Graphic Design and other Visual Arts
Communication Media, Print and Online

Just Crazy Enough to Work

And of course, your advertising degree program will include ample opportunity to develop your creative portfolio. You'll create mock campaigns for various products and markets, using media as diverse as website banner ads, billboards, magazine spots--and who knows, maybe eggs too.

Prepare to put your design talent to work, and the next crazy, catchy advertising idea could be yours.

About the Author
Sonja Albrecht works as a writer and editor for an online media company. She has also taught college writing and completed a Ph.D. in English.