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Public RelationsJob Summary: PR specialists put together a plan for the best way to promote their client. They may work with an advertising firm to arrange a promotional campaign on radio, television, or through the press. PR specialists work closely with advertising firms to ensure the advertisement meets a company's goals. They work with support staff to produce the materials. PR specialists decide how much advertising space to buy, and how long the ad will run to make the biggest impact on the public. PR specialists build relationships with the community by creating events where the public can meet the company or individual. They may organize fund-raising events, speaking engagements, or trade shows. They usually attend the events to make sure everything goes as planned. Prior to an event, PR specialists may counsel staff about how to answer the public's questions about tough issues. Public relations specialists may also represent the company at government, social, or business gatherings. They may write speeches for their employers to give at events, or they may make the presentation themselves. Public relations specialists spend much of their time writing. They may prepare and write internal and external newsletters. They also may write and edit annual reports to inform shareholders about the health of the company. Public relations specialists may develop press kits. Qualification: Salary Range: Pay varies with the worker's education, job duties, and the industry of the employer. Prospects: |
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