Marketing

Job Summary:
Marketing managers develop marketing plans to sell products or services. They begin the marketing process by gathering information. They analyze the product they are to sell and have research done to find out if there is a demand for it. They also find out what demographics the product appeals to. They talk to merchandise buyers to find out what is selling in stores as well as what people think about the product. They interpret the results and use the findings to guide their marketing plan.

They work with product development researchers and market research managers to develop potential markets for products and services. Managers set prices after determining what price will make the most profit, and is within customers' spending levels. They develop an advertisement and promotion plan to introduce the product to the market. They identify and keep track of trends in buying and selling.

Qualification:
Many marketing managers have a bachelor's in Markting or master's degree in Marketing. Business administration and management are common areas of study. However, a degree in marketing is also a common way to prepare. Depending on your employer, you may need a bachelor's degree in a technical area and a master's in business administration (MBA). For example, a marketing manager for a company that sells computer products may have a bachelor's degree in computer science plus an MBA.

Salary Range:
Nationally, half of all people employed in this group earn between $49,480 and $97,940 each year.

Wages vary widely depending on the manager's level of responsibility and education. Wages also vary by the size of the company. Depending on job performance, marketing managers may earn bonuses equal to 10 percent or more of their salaries.

Prospects:
For motivated and well-trained marketing managers, there are many opportunities for advancement in this occupation. Those who perform their duties well may advance by earning higher wages. Successful marketing managers may become top executives.